Founded in Los Angeles in 1988, Chrome Hearts quickly began working with the biggest names in music. Since its launch, Chrome Hearts has expanded to reach the corners of the world. Back then, they just thought I was nuts,” Richard said easily. Nobody really even knows what Chrome Hearts is about – are they a furniture store? A tall, imposing figure met us that day, dressed all in black: sleeves rolled up to reveal sunburnt forearms and faded tattoos, black cap firmly tugged over a mass of wiry hair, and languid, powder-blue eyes like a Siamese cat. I just call Chrome Hearts, ‘Chrome Hearts.’ If you have to tell somebody what you are – you aren’t.”, “Chrome Hearts was built to be a 150-year-old company, made to do everything in the whole wide world, you know? First, it was Face and then it was Vogue, Chrome Hearts started appearing in publications around the world. We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. He is a high fashion luxury lifestyle guy who centers his design vision around the rock ‘n roll and celebrity lifestyles. Not once during our collective 2.5 hours of conversation with the Starks were there any grandiose manifestos on what they are or do; the veracity of the label shows itself in just how little the Starks have to say for themselves. Chrome Hearts is a high end brand which produces silver accessories, gold and diamond jewelry, eyewear, leather, clothing, furniture. Chrome Hearts is a luxury biker silver and leather designer label.Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany’s in the Gothic silver jewelry niche market. “Heh-heh. “It kinda didn’t exist back then, you know?” From our first moments meeting Richard Stark, it was apparent that trendy buzzwords such as “collab” hold very little weight with him. Or tracklists released months before the album itself? Here, AD PRO talks to Abloh and Chrome Hearts founder Richard Stark about their deep-rooted friendship, collaboration (or, as they like to call it, … The thought of staring up at the notoriously elusive Chrome Hearts magnate armed with sapling-green jargon the likes of “collab”– even to describe a minor part of his work – seems, somehow, terrifyingly inadequate. Yet to build a business from the ground up with the creative autonomy that the Starks enjoy today is by no means a gutless endeavor; it requires a conviction that all great leaders and businessmen seem to share – the thick-skinned faith and willingness to carry on with whatever they do, regardless of voices which suggest otherwise. Everything takes so long [to develop] it’s frustrating. Chrome Hearts Founded in 1988 by Richard and Laurie Stark, the Chrome Hearts eyewear brand has become a trend-setter among celebrities seeking the “wild side of luxury”. Then maybe.”, “Without my wife, everything we do would be zero press…Except for our magazine, absolutely nothing.”. Luxury accessories brand Chrome Hearts is updating The Lowrider, its signature sunglass frame.. The production site covers three blocks in the middle of Hollywood. On the floor of the Chrome Hearts factory, “fashion” is a dirty word. We just haven’t been around long enough to do it all yet.”, The various seasons and Fashion Weeks forming the spokes of the industry hamster wheel – which labels like Vetements are currently trying to upend via a mélange of highly-publicized stunts – have been met with blithe unconcern by Richard and Laurie Lynn ever since their company was born 29 years ago. Luxury accessories brand Chrome Hearts is updating The Lowrider, its signature sunglass frame. Get premium, high resolution news photos at Getty Images They design everything from jewelry to furniture to staplers to incense — and just about anything in between. But if she happened to sit next to him at a coffee shop and they had the same latte…” she pauses to let out a husky chuckle, “Heh-heh. “Without my wife, everything we do would be zero press,” he declares. “When I was growing up, if you bought an album, you were lucky if it said anything on it. Chrome Hearts owes its beginnings to his love of motorcycles (“Road bikes – Harley Davidsons, mostly,” he provided). Jesse Jo naturally champions a different perspective. Chrome Hearts has developed as a major status symbol. The brand is now run by the creative director and original founder, Richard Stark and his wife, Laurie Stark. So if she ever wants to come in and do something, or meet us, I’m down.” She continues, “My dad would never say that. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. By Vanessa Lee / Jun 5, 2018. The label has always possessed a certain pull for famous faces from Aerosmith to Kendrick Lamar, Kate Hudson to Rihanna. You were lucky if there was a picture. Richard Stark and Laurie Lynn Stark attend the Chrome Hearts “family dinner” on Monday, June 13 2017 at the brand’s store in New York City. For Richard Stark, … 2021 Hypebeast Limited. The updated shape — created by singer-songwriter Jesse Jo Stark, daughter of the brand’s founder Richard Stark — features a new balmy color palette, with inlaid sterling silver logo bands across the brow and low-profile Chrome Hearts hardware only on the interior of the hinge. 10.2k Followers, 30 Following, 5 Posts - See Instagram photos and videos from Richard Stark (@richardstarkchromehearts) Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. Richard Stark Photos - (L-R) Richard Stark, Gareth Pugh, Laurie Stark and Carson McCall attend a dinner for Pugh hosted by Chrome Hearts at Malibu Farm on October 10, 2013 in Malibu, California. Between the ad campaigns, Chrome Hearts Magazine (to which Richard says, “There’s no method to that –sometimes it takes a year, a year-and-a-half to make one magazine.”), the miniscule amount of press allowed in general, and the products themselves, there’s nothing else on the Chrome Hearts agenda in terms of marketing, and the Starks prefer it that way – perhaps rightfully so. “Nowadays, everybody’s fucking luxury,” he sneers. “It took us forever to have an Instagram,” she said stoutly, and continues, “I wanted to share a little more that’s not as accessible for some people, if they can’t visit the stores and stuff.” Even after getting her way, Jesse Jo – true to her DNA – puts very few pieces on display on the Chrome Hearts Instagram account and even fewer words to go with them. As we witness countless labels shed their skins every few seasons by way of a new creative director or slews of collaborations which seem more awkward than they do logical, it’s evident that major brands which dominated the industry a mere decade ago are now collectively scrambling to adapt to a new status quo. Born from the love of motorcycles, Chrome Hearts got its start from Richard's self made leather chaps, pants, jackets and vests. In a climate where there are dozens of new products clamoring for our attention every day, some consistency – even if sometimes, it just involves consistently not giving a f*ck about what fashion industry tropes say – plays a major role in winning the loyalty of different generations, and continuing to do so over the years. “Chrome Hearts was built to be a 150-year-old company, made to do everything in the whole wide world, you know? Today, Chrome Hearts stores can be found largely throughout the US, Asia and Europe. Instead there is merely the familiar gothic font and Bergdorf’s store address – not unlike the cryptic simplicity of Chrome Hearts’ own website. An Interview With Richard Stark of Chrome Hearts | HYPEBEAST “We add collections and do collaborations with our friends, who may not have done jewelry before – but I think if you have taste, then you can make anything,” Laurie Lynn says faintly, calling from somewhere in the mountains of California. Even while sitting still and framed by wisps of incense smoke, Richard Stark exudes the perpetually-windblown ruddiness of someone who regularly faces the elements at 80 mph. Richard & Laurie Lynn Stark Mr. & Mrs. Stark, if you haven’t heard of them, are the unlikely entrepreneurs who own and operate the wildly successful and celebrity-loved Chrome Hearts lifestyle brand. As a result, it’s almost impossible for customers to know exactly what purchase they will leave a Chrome Hearts store with. How many times have we seen “Here’s a Look at Every Piece of the X Collection” on the website of yours truly, days, weeks, even months before the items are available for purchase? Richard’s self-made riding gear in the form of leather chaps, pants, jackets and vests started the brand down a rock star and supermodel-studded path to become an era-defining institution at the turn of the 21st century. The Stark family are LA royalty; their brand, Chrome Hearts, was developed in the ‘80s by Richard Stark, who met his now wife and business partner by chance when she ordered a collection of leather swimsuits from him in the '90s. “Except for our magazine, absolutely nothing.” Fortunately for us, Richard’s press-free utopia is rendered less severe in reality due to Laurie Lynn, who, besides capturing many a rising star through her lens for the label’s ad campaigns and magazine, handles most of the press in addition to her designing duties. Terms & Conditions Their integrity, almost physically palpable in what is made, said and done, is an acute example of how we will always be drawn to people who aren’t afraid to just do their own thing. I just call Chrome Hearts, ‘Chrome Hearts.’ If you have to tell somebody what you are – you aren’t.”. There’s no like, searching someone up, calling an amateur and then making a deal. Founder Richard Stark’s face crinkles in disgust at the mention of “luxury,” despite the brand’s usual recipe of fine leather and sculpted metal. The founder gives a rare interview with HYPEBEAST Magazine. 克羅心(Chrome Hearts),是著名荷里活 奢侈品牌由Richard Stark, Leonard Kamhout, John Baumann三人於1988年一同創立。 早期只提供客戶訂單,其後於1996年在紐約 曼哈頓第六十四街開設首間專門店。 目前全球專門店分設於美國、日本、香港、巴黎、倫敦、台北、首爾及北京。 Now it’s just all there at your fingertips,” Richard lamented. Chrome Hearts Chrome Hearts sunglasses are the Bentleys of eyewear. Sometimes I’m just like, ‘What the fuck Dad, why can’t we just make this?’” This eagle-eyed focus mixed with the Starks’ devil-may-care attitude manifests as a cornucopia of flawlessly crafted objects ranging from chandeliers to pizza cutters. The process of discovering things for ourselves, it seems, is a much more rewarding act than we now give it credit for. Richard Stark on Why Chrome Hearts Will Live Forever. I’m related to it, but I don’t do what they want me to do, and they don’t have to do what I’m doing either. The Official Website of Chrome Hearts Fine Jewelry, Accessories, Shoes, Fragrance & Home Goods Made in the USA. We just do shit, you know?”. Chrome Hearts specializes in high end .925 Sterling Silver, 22k Yellow Gold and 18k White Gold jewelry, leather and cashmere clothing and ebony wood furniture with gothic rock motifs. We just haven’t been around long enough to do it all yet,” smiled Richard. Chrome Hearts turned into a fashion phenomenon in 2020 and has been co-opted by the likes of Virgil Abloh, Drake, and Bella Hadid. The founder gives a rare interview with HYPEBEAST Magazine. Despite how Chrome Hearts is stocked at high-end department stores such as Bergdorf Goodman (who offer most of their wares for online purchase), not so much as a photo appears on the Bergdorf website during a search for the label. A jewelry store? A lifestyle company? Chrome Hearts is a luxury biker silver and leather designer label. Since Chrome Hearts was founded in 1988, the label has worked with countless legendary musicians the likes of Guns N’ Roses, Sex Pistols and The Rolling Stones, in addition to fashion mainstays such as Comme des Garçons, Gareth Pugh and Rick Owens, yet none of these projects were deemed “collabs” when they were conceived – they just happened. This story was originally published in HYPEBEAST Magazine Issue 20: The X Issue as “Chrome Hearts: Carte Blanche” Find out more here. The updated shape — created by singer-songwriter Jesse Jo Stark, daughter of the brand’s founder Richard Stark — features a new balmy color palette, with inlaid sterling silver logo bands across the brow and low-profile Chrome Hearts hardware only on the interior of the hinge. Privacy Policy. The updated shape — created by singer-songwriter Jesse Jo Stark, daughter of the brand’s founder Richard Stark — features a new balmy color palette, with inlaid sterling silver logo bands across the brow and low-profile Chrome Hearts hardware only on the interior of the hinge. You didn’t know anything, couldn’t look it up – and it was kinda cool. Is that what’s ‘happening’ now?” He and Jesse Jo have the same laugh. As Richard explained, “Fuckin’ label it whatever you want. The label, headed by Richard and his wife Laurie Lynn Stark and more recently with their eldest daughter Jesse Jo Stark, now has 28 stores around the world – no small feat for a company that insists on staying true to their craftsmen’s beginnings, meticulously handcrafting each piece from a single factory in its birthplace of Los Angeles. Founded by Richard Stark in 1988, the Chrome Hearts brand was originally a small collection of Schott Perfecto jackets and leather riding pants for Stark and his motorcycle buddies. REFERENCE Co., Ltd.BRANDSHOP REFERENCE (MAIN OFFICE)Sannomiya First Building 2F 3-2-11 Isobedori Chuoku Kobe-shi Hyogoken Japan 651-0084TEL:+81-78-242-1248   FAX:+81-78-242-0628  MAIL:[email protected], REFERENCE MOTOMACHI STOREFRONT (BUY & SELL), 3-9-11 Sannomiyachou Chuoku Kobe-shi Hyogoken Japan 650-0021TEL:+81-78-391-3111. “I’m not in the fashion business. “I think if you have taste, then you can make anything.”, As the direct result of Richard having spent most of his founding days enthusiastically marching against the grain with regards to almost everything, Chrome Hearts is now a veritable empire, built little by little from personal friendships and respect. No. “Nothing here’s made; everything’s built,” he finished, so smoothly it can almost pass for a line from some long-lost Chrome Hearts commercial – only we of course, know better. Few real estate-related happenings surprise us anymore, but Yolanda has to admit we were still a wee bit dumbfounded when our trusty pal Vlad the Revealer at Celebrity Address Aerial hit us up to cattily whisper that a very contemporary home in Malibu Colony was sold to Chrome Hearts founders Richard Stark and his business partner/wife Laurie Lynn Stark. The most convincing rhetoric the Starks provide about their label, is perhaps, their persistence in not having one at all. Chrome Hearts Chrome Hearts is an American jewelry company, founded by Richard Stark, that specializes in handmade silver accessories. The Chrome Hearts look comes from Richard Stark out of Los Angeles. Richard Stark – along with the whole Stark family, natch – is indubitably a man of more action than words. The updated shape — created by singer-songwriter Jesse Jo Stark… Richard Stark on Why Chrome Hearts Will Live Forever. Stark bought out his two partners in 1991 and expanded the brand into the gargantuan empire it is today, built little by little from personal friendships and respect. And that was easy. Richard Stark attends the CHROME HEARTS 20th Anniversary on October 04, 2019 in Tokyo, Japan. Jun 5, 2018. This is why the label can name both Elton John and Kanye West in the same breath when it comes to ardent collectors of Chrome Hearts pieces. Richard Stark Photos - (L-R) Tim Medvetz, Richard Stark and Laurie Stark attend a dinner for Gareth Pugh hosted by Chrome Hearts at Malibu Farm on October 10, 2013 in Malibu, California. Jesse Jo’s spin on the brand sees Chrome Hearts working with younger figures such as artist Matt DiGiacomo – who created an eyewear collection along with hand-painted leather jackets and shoes for the label – and current it-girl Bella Hadid. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. In a world where the minute details of others’ lives are worth precious hours of our own, mystique is now an oft-overlooked virtue. All Rights Reserved. Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. Richard Stark, founded the brand with his wife, Laurie Lynn, and initially they created handmade biker gear. Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany’s in the Gothic silver jewelry niche market. Founded in 1988 by Richard Stark, Chrome Hearts has grown to become a storied luxury jeweler and fashion label. Luxury accessories brand Chrome Hearts is updating The Lowrider, its signature sunglass frame. It is renowned for its accessories and has become a lifestyle brand which feature fleur-de-lys, daggers and floral cross designs. If it’s not with each other, it won’t happen.” Jesse Jo holds the same views, yet ways of establishing connections can take on different forms for Gens Y and Z in the digital age: “Millie Bobbie Brown was wearing our Chomper frames and I love that girl, I’m a fan. True to their founding roots, Chrome Hearts simply doesn’t worry about being fashionable or staying relevant – and this is why the label is just as important now as it was in its firebrand youth three decades ago. “That word – collab.” One could almost hear air quotes in the gravelly baritone as it landed on the offending term; he pops the ‘b’ at the end as if to punctuate his bemusement. https://brandshop-reference-jp.com/en-us/collections/chrome-hearts Richard says, “It’s not like we sat around, a bunch of old people, and said, ‘What are we gonna do to stay relevant, man?’” His voice rises in pitch and he waves his hands in mimicry of himself, eyes crinkling in mirth. A surefire way to preserve a company's DNA is to pass it down to those who literally share the same chromosomes as its founder. Inspired by biker culture, the edgy frames are handcrafted to the ultimate in quality and attention to detail, in which the manufacturing process becomes an art form. Being able to operate within a zone liberated of business motives and industry politics naturally comes from the monetary success Chrome Hearts has painstakingly built up for itself over the years – after all, not every label can afford to produce a solid sterling silver chair with zero concerns about selling it. The two live in Malibu, Southern California, and are each others’ business partners. “Label it whatever you want. Founded in 1988 in Los Angeles by Richard Stark, John Bowman and Leonard Kamhout. The e-commerce world taking over our shopping habits – and wallets – may arrive unbeholden to civic duties such as being nice or fully-dressed, yet there’s something lackluster about visiting a store when it’s only to make a beeline for stuff we’ve already seen online. Chrome Hearts Guitar collaboration for Duff McKagen We teamed up with Richard Stark, founder of Chrome Hearts to build this one-of-a-kind guitar that was given to Duff McKagan as a … Following a gig as a costume designer for a Hollywood B movie, Stark was introduced to Sex Pistols’ guiatarist Steve Jones who immediately became a fan. Within the United States, it has set up shop in Hawaii, California, New York. Jesse Jo reminisces on one of her first projects – a silver stud that’s now a prominent piece of hardware throughout the label’s products – which ended up taking four years to finish: “My parents’ attention to detail is insane. “It doesn’t exist. Richard Stark: Chrome Hearts sẽ sống mãi Đăng bởi Trần Khánh Trung - 0 Comments Một người đàn ông cao to với nguyên cây đen khoác trên mình, tay áo xắn cao lộ ra những hình xăm phai màu phủ lên làn da cháy nắng, mái tóc xoăn dài cùng với đôi mắt xanh biếc thật kỳ lạ. 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